DVD Release Angels & Demons

Creating a maximum visibility at 1,200 retailers within 2 days for the DVD release of Angels & Demons.

Approach

• Deployment of a team with 58 merchandisers, who live all over the Netherlands
• Full care of the logistics regarding the POS (promotion) material to be placed
• Complete organisation of release 

 

Result

• The POS (promotion) material was placed in a very visible way at more than 92% of the sales outlets
• Stock was sold out very soon
• Complete report within 2 days, with all findings including photos per shop